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Mastering Mobile App Measurement: Insider Insights from TextNow and VSCO
Measuring the effectiveness of mobile app marketing campaigns presents unique challenges. Without the right strategies and tools, it can be difficult to accurately attribute conversions, optimize spend, and improve user retention and lifetime value. In our July 15th webinar, Noa Gutterman, Senior Director of Growth at TextNow, will share her expertise in building and scaling successful mobile app marketing programs.
Drawing on her 9+ years of experience across acquisition, conversion, and retention funnels, Noa will join Zach and Olivia to discuss the key metrics and KPIs for evaluating user acquisition campaigns in mobile apps. She'll also delve into effective strategies for attributing in-app events to specific marketing channels and leveraging incrementality testing to optimize spend.
What You'll Learn:
- Unique challenges in measuring mobile app marketing effectiveness and how to overcome them
- Key metrics and KPIs for evaluating user acquisition campaigns
- The role of PMAX and UAC in paid user acquisition
- How to leverage incrementality testing to optimize mobile app marketing spend
- Techniques for measuring and improving user retention and lifetime value
- Best practices for setting up and analyzing mobile app marketing experiments
Connect with Us:
🌐 Website: https://haus.io/
📱 Zach’s LinkedIn: https://www.linkedin.com/in/zach-epstein-b7b10525/
📱 Olivia's LinkedIn: https://www.linkedin.com/in/olivia-kory-50230812/
📱 Noa's LinkedIn: https://www.linkedin.com/in/noa-gutterman/
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By HausMeasuring the effectiveness of mobile app marketing campaigns presents unique challenges. Without the right strategies and tools, it can be difficult to accurately attribute conversions, optimize spend, and improve user retention and lifetime value. In our July 15th webinar, Noa Gutterman, Senior Director of Growth at TextNow, will share her expertise in building and scaling successful mobile app marketing programs.
Drawing on her 9+ years of experience across acquisition, conversion, and retention funnels, Noa will join Zach and Olivia to discuss the key metrics and KPIs for evaluating user acquisition campaigns in mobile apps. She'll also delve into effective strategies for attributing in-app events to specific marketing channels and leveraging incrementality testing to optimize spend.
What You'll Learn:
- Unique challenges in measuring mobile app marketing effectiveness and how to overcome them
- Key metrics and KPIs for evaluating user acquisition campaigns
- The role of PMAX and UAC in paid user acquisition
- How to leverage incrementality testing to optimize mobile app marketing spend
- Techniques for measuring and improving user retention and lifetime value
- Best practices for setting up and analyzing mobile app marketing experiments
Connect with Us:
🌐 Website: https://haus.io/
📱 Zach’s LinkedIn: https://www.linkedin.com/in/zach-epstein-b7b10525/
📱 Olivia's LinkedIn: https://www.linkedin.com/in/olivia-kory-50230812/
📱 Noa's LinkedIn: https://www.linkedin.com/in/noa-gutterman/