Think back-office operations teams can’t sell? Think again. In this episode of The Paycast Network live from SEAA, Nicole "Nikki" Pidra and Marcia DeLeon from Cardtide break down the hidden mechanics of merchant consulting and put on an absolute masterclass during our "Sell Me This Duck" challenge.

Whether you’re a payments veteran or a newcomer to the space, this conversation reveals what it takes to transition from a behind-the-scenes role into a front-facing, deal-closing powerhouse.