Agent Tech Mastery

Mastering Newsletters: Strategies to Engage, Impress, and Stay Top of Mind - Agent Tech Mastery Podcast

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What's the point of doing a newsletter?

  • Stay top of mind with clients and prospects
  • Showcase expertise
  • Build and maintain relationships
  • Provide value through personal touches

    • How often should newsletters be sent?

    • Consistently, typically monthly
    • Check analytics to determine optimal frequencyBatch content creation for efficiency (e.g. 3-4 months at a time)
    • Content Strategy

      • What type of content should be included?

      • Relevant, valuable information for recipients
      • Local events, restaurant recommendations, coupons
      • Avoid generic content like staging tips for recent buyers
      • Customize content for different segments (e.g. first-time buyers)

        • How can AI help with newsletter content?

        • Generate ideas for local events and activities
        • Create enticing subject lines
        • Produce content in agent's tone of voice
        • Save significant time in content creation

          • Best Practices


          How to make newsletters more engaging?

          • Include a clear call-to-action
          • Use enticing subject lines (not just "Newsletter")
          • Keep content concise and visually appealing
          • Personalize and review content, don't use generic templates

            • What technical considerations are important?

            • Use proper newsletter service (e.g. Mailchimp, CRM) for analytics and unsubscribe options
            • Track open rates and click-through rates
            • Ensure compliance with anti-spam laws

              • Common Mistakes


              What are some newsletter pitfalls to avoid?

              • Sending without reviewing content
              • Using generic, non-customized templates
              • Ignoring analytics and recipient preferences
              • Lack of consistency in sending
              • Focusing solely on self-promotion


                • Are you stuck and piecemealed your business together? Let's get you where you want to go. If you want our help to do that, book a call with Agent Tech Mastery at https://www.agenttechmastery.com/applypod it's absolutely free and possibly the best call you have ever had to change your business. 


                As always, I would love to hear your comments. Reach out after you watch/listen. 


                PS. You can find us on any of your favorite podcast apps by searching for Agent Tech Mastery.

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                Agent Tech MasteryBy darci4