Omnichannel marketing automation is often misconstrued as a 'set-it-and-forget-it' activity. In fact, the opposite is true. When you take the time to analyze and optimize every automated campaign, from essential communications to strategic journeys, you can improve on almost every business metric.

In this comprehensive guide, we’ll revisit the basics, guide you through set and common pitfalls in implementation, share real-world examples of automated campaigns that drive results, and more.

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