Online booking is no longer optional; it's imperative for businesses looking to thrive. This episode explores best practices in online scheduling, highlighting its importance for modern consumers and offering strategies for optimizing the customer experience.

• The significance of online booking in today's marketplace 
• Key statistics on consumer preferences showing a shift toward online scheduling 
• Treating online booking as a lead magnet for capturing client information 
• Detailed overview of the four P's: Pricing, Pictures, Personable, Promotion 
• The importance of promoting online booking across all channels 
• Comprehensive analysis of the customer journey from discovery to follow-up 
• The role of continuous improvement and customer feedback in refining systems