Welcome to the Doug Edrington podcast, where we explore the world of online leads in this episode. In today's era of instant gratification, consumers seek quick results, turning to online platforms for real estate opportunities. I categorize online leads into three funnel levels: top, middle, and bottom. Top-funnel leads are in the research phase, attainable through affordable strategies like social media ads. Moving down, middle-funnel leads are deeper into research, requiring more targeted and expensive ads. At the bottom, high-intent leads from portals like Zillow come at a higher cost. Solo agents, evaluate if you can handle the influx and align with your budget. Speed is crucial, and teams excel with collective bandwidth. While bottom-funnel leads convert quickly, they come at a higher cost. Solo agents may find success starting with top-funnel leads. Tune in to explore how online leads can work for your real estate business!