Welcome to The Catalog Cult, where we dive into the latest trends and strategies in catalog advertising for e-commerce brands. In this episode, host Dan Pantelo, CEO & Founder @ Marpipe, explores Product-Level Video (PLV)—a groundbreaking innovation that’s transforming catalog ads by replacing static images with dynamic, engaging videos for every product SKU. If your brand runs Dynamic Product Ad (DPA) campaigns, this is the ultimate guide to scaling with video-first strategies.

Key Highlights:

1. What is Product-Level Video (PLV)?

For years, catalog ads relied on static images. Now, with PLV, brands can leverage dynamic video for catalog ads, driving higher engagement and better performance across placements like Meta Reels, Stories, and TikTok. PLV builds on the strong optimization of Dynamic Product Ads (DPA) by introducing motion and richer visuals.

2. Why PLV is a Game-Changer for E-commerce

• Higher Engagement: Videos naturally capture attention better than static images, leading to better ad performance.
• Increased Placements: PLV unlocks access to high-performing formats like Reels and Stories, where video dominates.
• Reduced Returns: According to Shopify, PLV reduces return rates by up to 25% by giving customers more realistic product visuals.

3. Overcoming the PLV Challenge

The biggest hurdle? Creating a video for every SKU in your catalog. Tools like Marpipe solve this problem by enabling brands to automatically generate customized videos for their entire product catalog, saving time and resources.

4. Creative Tips for PLV Success

• Keep It Simple: Simple slideshow-style videos that focus on product details perform best.
• Optimize for Vertical Formats: Platforms like Meta and TikTok demand full-screen vertical videos.
• Brand Consistency: Ensure your videos include consistent branding for better recall.

Why PLV is Critical for Q4 Success

PLV offers e-commerce brands the ability to:

• Drive higher engagement and conversions through video catalog ads.
• Optimize for platforms where video content dominates, like Meta and TikTok.
• Enhance margins by reducing costly return rates.

If you’re ready to level up your catalog advertising with PLV, subscribe to The Catalog Cult newsletter for actionable tips, insights, and strategies. Sign up here: https://www.marpipe.com/newsletter-sign-up-page.

This holiday season, don’t let your catalog ads fall behind. Embrace the power of video, reduce returns, and maximize performance with PLV. Tune in now to learn more!