Making Media

Mastering Podcast Monetization with Matthew Sherry - [Making Media, EP.62]


Listen Later

Our guest today is Matthew Sherry, co-founder and CEO of Platform Media. Founded in 2021, the business is home to some of the UK’s biggest podcasts and was acquired earlier this year for an eight-figure sum.

The business was founded to solve the two biggest problems in podcasting: distribution and monetization. Through a savvy social strategy and bespoke partnerships, it has found unique solutions to both of those issues.

We get into all the details of how they’ve managed to crack the code, where inspiration for the business came from, and what’s next after the capital injection from their recent acquisition. Please enjoy this conversation with Matthew Sherry. 


For the full show notes, transcript, and links to the best content to learn more, check out the episode page here.

-----

Making Media is a property of Colossus, LLC. For more episodes of Making Media, visit joincolossus.com/episodes.

Stay up to date on all our podcasts by signing up to Colossus Weekly, our quick dive every Sunday highlighting the top business and investing concepts from our podcasts and the best of what we read that week. Sign up here.

Follow us on Twitter: @ReustleMatt | @domcooke | @MakingMediaPod | @JoinColossus 

Editing and post-production work for this episode was provided by The Podcast Consultant (https://thepodcastconsultant.com).


Show Notes

(00:00:00) Welcome to Making Media

(00:01:44) The Genesis of Platform Media

(00:04:26) Innovative Podcast Strategies

(00:05:22) Monetization and Marketing Tactics

(00:06:06) The Good, The Bad, and The Rugby Success Story

(00:07:24) Expanding Beyond Podcasts

(00:10:33) Challenges and Future Plans

(00:13:48) Social Amplification and Content Distribution

(00:15:40) Revenue Models and Commercial Strategies

(00:21:02) Adapting to Market Changes

(00:30:52) Exploring Partner Deals and Opportunities

(00:32:59) Benefits of Partnering with Big Companies

(00:35:20) Engaging Talent for Successful Partnerships

(00:37:43) Challenges and Success in Branded Content

(00:41:09) The Big Announcement: Business Acquisition

(00:45:16) Looking to the US Market for Inspiration

(00:48:36) Debrief

...more
View all episodesView all episodes
Download on the App Store

Making MediaBy Colossus | Investing & Business Podcasts

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

21 ratings


More shows like Making Media

View all
The Orvis Fly-Fishing Podcast by Tom Rosenbauer, The Orvis Company

The Orvis Fly-Fishing Podcast

1,923 Listeners

The Tim Ferriss Show by Tim Ferriss: Bestselling Author, Human Guinea Pig

The Tim Ferriss Show

16,080 Listeners

Founders by David Senra

Founders

1,877 Listeners

Invest Like the Best with Patrick O'Shaughnessy by Colossus | Investing & Business Podcasts

Invest Like the Best with Patrick O'Shaughnessy

2,315 Listeners

My First Million by Hubspot Media

My First Million

2,616 Listeners

Everything is the Best by Dear Media, Pia Baroncini

Everything is the Best

1,190 Listeners

Business Breakdowns by Colossus | Investing & Business Podcasts

Business Breakdowns

346 Listeners

Making Markets by Colossus | Investing & Business Podcasts

Making Markets

65 Listeners

50X by Colossus

50X

79 Listeners

Return on India by Colossus | Investing & Business Podcasts

Return on India

16 Listeners

The Guys Fishing Weekly by Guys Fishing Weekend

The Guys Fishing Weekly

2 Listeners

Money Stuff: The Podcast by Bloomberg

Money Stuff: The Podcast

371 Listeners

Middlebrow by Dan Rosen & Brian Park

Middlebrow

157 Listeners

Glue Guys by Colossus

Glue Guys

83 Listeners

The Grill Room by Audacy | Puck

The Grill Room

30 Listeners