DIY For Business

Mastering PR: Building Authentic Brands with Zachary Bernard


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How can small businesses and entrepreneurs use PR to rise above the noise? In this episode of DIY For Business, Russ and Greg chat with PR expert Zachary Bernard, founder of We Feature You PR. Zachary shares his insights on crafting authentic narratives, leveraging social media, and navigating the ever-evolving world of public relations.

Discover how to stand out as a thought leader, build trust with your audience, and even tackle the challenges of online criticism. Whether you’re a seasoned entrepreneur or just starting out, learn actionable PR strategies to boost your credibility and connect with your target market.

Plus, don’t miss the fun stories about Waymo’s PR standoffs, Jaguar’s branding missteps, and why telling personal stories might be your secret weapon in today’s crowded marketplace.

🎙️ Tune in now for expert tips, a bit of humor, and valuable takeaways to grow your business!

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DIY For BusinessBy DIY for Business

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