In this episode of the Mortgage Marketing Podcast, we explore the power of price anchoring to boost insurance premiums ethically. We start with a soft anchor, suggesting clients budget around 15% of their mortgage payment for insurance. Then, we present the full solution with higher premiums as the main anchor, followed by other options gradually decreasing in price. By guiding clients toward the best-suited coverage, we build trust and ensure their needs are met. Price anchoring helps client...