Buyers use psychological pressure to push for discounts, but what if you could turn the tables? In this episode, we break down:

✅ How to prepare for negotiations (ZOPA, BATNA & pricing strategy)
✅ The most common pressure tactics buyers use—and why they work
✅ A simple, neuroscience-backed playbook to stay in control & protect your margins
✅ Proven counter-strategies to push back confidently without losing the deal

Whether you're in B2B Tech or Pharma Sales, this episode will help you negotiate like a pro and close deals on your terms.

🔥 Listen now and start negotiating smarter!