Welcome back to another episode of Retail Maverick Shorts! Today's short, we will explore how leading CPG brands have leveraged AI capabilities to inform price pack architecture and optimize their product portfolios across multiple retailers. By leveraging store-level data, AI allows businesses to make informed decisions, enabling them to create locally relevant, efficiently merchandised, and operationally streamlined plans. This powerful tool has allowed CPG brands to optimize their portfolios across various retailers, making informed decisions that drive retail success. AI-driven models such as HIVERY Curate help businesses optimize their assortments and reduce supply chain complexities.