This week's guest is Itamar Falcon, CEO and Co-Founder of Coho AI, brings vast experience from Microsoft and Google, enhanced by his academic journey at the Technion - Israel Institute of Technology. Guided by a genuine passion for the potential of data, Itamar is focused on developing practical solutions that improve how companies use their data to foster growth and deepen customer engagement. His aim at Coho AI is straightforward: to help businesses unlock the full value of their data to boost revenue, engagement, and customer lifetime value.