This episode takes a deep dive into how Jacob Darrah earned the title of Best HVAC Marketer and, more importantly, why the strategy behind it is something every HVAC contractor can use. The focus isn’t just on results, but on how perception, repetition, and message control can turn any claim into accepted truth when applied correctly.

You’ll learn:

• Why perception often matters more than performance when it comes to winning in your market
• The “illusory truth effect” and how repeated claims create belief, even without outside validation
• How Jacob leveraged repetition to own the title of Best HVAC Marketer and back it up with real numbers
• The playbook for creating your own unique title instead of competing for “best”
• Why making the claim first is more powerful than waiting for someone else to hand you credibility
• How to build a dedicated page that makes your title stick in Google search
• The role of press releases, guest posts, and social media in reinforcing your narrative
• Ways to use uniforms, trucks, proposals, and email signatures to push your claim everywhere a customer looks
• How long it usually takes before repetition turns a marketing claim into public fact
• Examples of titles you can create right now, like “Most Recommended HVAC Company” or “The Contractor That Saved [City],” and how to back them up with proof

Hosted by AI radio personalities, each episode turns HVAC Playbook articles into conversational breakdowns designed for busy contractors. The discussed content originates from human written expert articles. Every show is reviewed for accuracy and clarity before publishing.

If you’re serious about market dominance, this lesson is non-negotiable. Learn how to claim the narrative before your competitors do, and make your company the one that customers believe is the best.

Read the original article that this episode is based on.

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