Most salespeople wouldn't consider 'purpose' as one of their most powerful selling tools, but in study after study, those with purpose out-performed those without. To learn how we can systemize more purpose into our conversations, we sat down with Lisa McLeod, founder of McLeod & More, Inc., and author of the bestselling Selling With Noble Purpose. She showed us the power of operating in alignment with our, and our prospect's, purpose. It's all in this week's episode of Bulletproof Selling!