In Episode 10 of The Real Estate Connector, Kathy Wright walks listeners through a clear, slide-based framework for pricing rental homes the right way in the Spartanburg market. This episode breaks down why rental pricing often feels like a guessing game—and how to replace guesswork with a defensible method.

Using a floor-to-ceiling model, Kathy explains how to start with true market comps, establish a rent floor based on fixed costs, and raise the ceiling through value-driven improvements that tenants actually pay for. She also addresses Spartanburg-specific variables like utility structures, gas versus electric homes, and city versus private services—and how those factors silently influence affordability and demand.

If you’re a landlord or investor struggling with vacancies, cash-flow pressure, or uncertainty around rent increases, this episode provides a practical pricing equation you can apply immediately. Price smarter, protect your investment, and manage with confidence—grounded in market reality, not emotion.

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Kathy Wright shares her journey from Florida to South Carolina, the lessons learned through setbacks, and how she built Applewood Estates. A real story of resilience, growth, and insight into Spartanburg’s rental market.