Richard Walsh introduces the concept of a conversion podcast and its impact on business growth. Joined by Josh Thomas, they discuss learning from failures, building trust, and maintaining integrity in sales. Richard shares his story on demonstrating competency and the importance of buying as a salesperson. The episode delves into marketing versus sales in the roofing industry, lead flow, overcoming cold calling challenges, and creating compelling offers. It highlights the benefits of a conversion podcast and invites listeners to access a blueprint. The episode wraps up with a free custom plan offer and a promotion for Sharpen the Spear coaching services.

(0:00) Introduction to the conversion podcast

(0:31) Richard Walsh on the impact of conversion podcast

(0:42) Sponsor: Sharpen the Spear coaching

(1:09) Introduction of guest Josh Thomas and his backstory

(3:31) Learning from failures and the importance of sales

(7:24) Building trust, transparency, and maintaining integrity in sales

(18:01) Richard Walsh's story on demonstrating competency

(20:39) The importance of buying as a salesperson and Josh Thomas's marketing experience

(22:05) Marketing vs. sales in the roofing industry

(25:14) Impact of integrity and managing the sales cycle

(28:30) Stacked calendar of motivated leads and referral challenges

(32:03) Lead flow importance and prospecting for new business

(37:07) Overcoming cold calling challenges and creating compelling offers

(44:21) Introduction to and benefits of using a conversion podcast

(50:20) Contacting Josh Thomas and accessing the conversion podcast blueprint

(51:38) Free custom plan offer and encouragement to utilize the blueprint

(52:44) Podcasting as an income generator and conclusion

(53:29) Promotion for Sharpen the Spear coaching services