In this episode of Founders, Future, host Laura Skinner sits down with Michael Halper, the founder of Sales Scripter, a company that helps sales professionals improve their outreach and conversion rates through optimized scripting and messaging. Michael shares his entrepreneurial journey, starting with the inspiration behind Sales Scripter and the problem it aims to solve in the sales industry.

Throughout the conversation, Michael discusses the early challenges of building his business, from refining the product to finding the right market fit. He also highlights key lessons learned along the way, including the importance of persistence, adapting to customer feedback, and leveraging technology to enhance sales performance.

Laura and Michael explore the evolving landscape of sales enablement and how AI and automation are shaping the future of sales processes. Michael provides insights into the company's future plans, including potential new features and expansion strategies.