In this episode, we dive into how investment firms can get the most out of Salesforce.com by combining smart strategy with powerful tools. We explore the “Golden Field,” a key feature that helps teams track sales cycle stages, prioritize high-potential accounts, and focus their efforts where it matters most. You’ll also learn how to build and manage a strong pipeline using Salesforce’s native tools, ensuring consistent deal flow and visibility. Plus, we highlight the Dakota App advantage—how integrating Dakota’s Marketplace data directly into Salesforce gives your team seamless access to critical insights and more efficient reporting. Whether you’re a Salesforce pro or just getting started, this episode offers practical takeaways to help your firm sell smarter.