Jesse McFarland, Founder of SpearPoint Marketing 

Jesse McFarland shares valuable insights into managing client expectations in the world of SEO. He emphasizes the importance of framing SEO as a long-term investment, fostering trust by explaining the journey's duration upfront. Jesse also discusses the significance of onboarding processes and setting realistic timelines, ensuring clients understand the need for patience. Whether it's B2B or B2C, his expertise shines through as he unravels the intricacies of SEO strategies tailored to different business models. Jesse's approach, rooted in education and thought leadership, highlights the importance of building a strong brand presence.