PPC with YRV Dynamics

Mastering Smart Bidding💰: Boost Your Google Ads Success

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In this podcast, Yousaf discusses smart bidding strategies for Google Ads campaigns and how to align them with your client's goals. Yousaf explains the concept of smart bidding, the difference between skag and stag setups, and the layer cake approach. He also covers conversions, portfolio campaigns, max conversion value, and cost per acquisition. Stream this podcast to learn how to optimize your bidding strategies and achieve better campaign results.

  • Introduction
  • Understanding Smart Bidding
  • Real time auction
  • Machine learning
  • Learning Phase
  • SKAG vs. STAG Setup
  • Learning and Optimization
  • Portfolio Campaigns
  • Cost per Acquisition
  • Promotions and Targeting
  • Conversions, Max Conversions, tROAS, tCPA. Max Clicks, CPC, and clicks.

    • Links:

    • YouTube Vlog on Smart Bidding
  • Medium Article On Smart Bidding
  • YRV Dynamics Site
  • YRV Dynamics LinkedIn
  • YRV Dynamics IG
    • ...more
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    PPC with YRV DynamicsBy CEO and Founder of YRV Dynamics, Yousaf Yunes