In this episode, Dan Balcauski, founder and chief pricing officer at Product Tranquility, discusses the intricacies of pricing strategy with host Brian Moran. They explore the importance of focusing on value and differentiation, the pitfalls of cost-based and competition-based pricing, and the need to treat pricing

In this episode, Dan Balcauski, founder and chief pricing officer at Product Tranquility, discusses the intricacies of pricing strategy with host Brian Moran. They explore the importance of focusing on value and differentiation, the pitfalls of cost-based and competition-based pricing, and the need to treat pricing

In this episode,&nbsp;Dan Balcauski, founder and chief pricing officer at Product Tranquility, discusses the intricacies of pricing strategy with host Brian Moran. They explore the importance of focusing on value and differentiation, the pitfalls of cost-based and competition-based pricing, and the need to treat pricing

Mastering the Art and Science of Pricing: Insights from Dan Balcauski

Running a business is tough. Every day challenges and obstacles pop up that can keep you from achieving your goals. Most of the time you know what to do; you learn to rely on your own business acumen and experience; but wouldn’t it be nice to have a team of experts behind you to back you up? 

The Small Business Edge podcast was created to be your team of experts. In my 25+ years of publishing magazines and newspapers for business owners, I had the good fortune to meet some incredibly smart people. I want to introduce you to these experts and have them provide you with tips and suggestions to running better companies. We will cover many of the most pressing issues facing business owners today; the things that keep you up at night.

But I don’t want the podcast, or any other program we put together for you, to simply be a monologue. I want to hear from you. Listed below are several ways to connect with me and let me know what’s on your mind. You can also ask me to cover specific areas of running a business. This podcast is YOUR podcast. Let us help you realize your dreams.

I look forward to continuing our conversation.

Business

Management

Running a business is tough. Every day challenges and obstacles pop up that can keep you from achieving your goals. Most of the time you know what to do; you learn to rely on your own business acumen and experience; but wouldn’t it be nice to have a team of experts behind you to back you up? The Small Business Edge podcast was created to be your team of experts. In my 25+ years of publishing magazines and newspapers for business owners, I had the good fortune to meet some incredibly smart people. I want to introduce you to these experts and have them provide you with tips and suggestions to running better companies. We will cover many of the most pressing issues facing business owners today; the things that keep you up at night. But I don’t want the podcast, or any other program we put together for you, to simply be a monologue. I want to hear from you. Listed below are several ways to connect with me and let me know what’s on your mind. You can also ask me to cover specific areas of running a business. This podcast is YOUR podcast. Let us help you realize your dreams. I look forward to continuing our conversation.

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Mastering the Art and Science of Pricing: Insights from Dan Balcauski

Mastering the Art and Science of Pricing: Insights from Dan Balcauski