In this episode, Grant discusses the importance of feeding quality leads into the sales funnel and how to achieve it.

He dives deep into understanding the sales funnel, targeting the right demographics, and the role of referrals in generating quality leads.

Grant explains the concept of commoditization, its impact on the fitness industry and its marketing practices.

He also shares insights on source reports and how they can help businesses identify the best channels for their marketing efforts.

Finally, Grant talks about the AFFINITY OS system, a powerful tool that measures both team and member experiences to improve sales and retention in any membership-based company.

Tune in to learn valuable tips on attracting and retaining high-quality leads for your business!

AFFINITY Podcast: https://grantiangamble.com/affinity-podcast/

"The AFFINITY Principle": https://grantiangamble.com/the-affinity-principle/

AFFINITY OS: https://affinityos.com.au/