Blogging remains a vital component of content marketing, as John emphasizes the importance of maintaining a consistent and sustainable cadence for posting. He highlights that whether it's once a week or biweekly, the key is to find a rhythm that works for you. With the rise of various content forms, such as podcasts and videos, John asserts that written content still holds its ground, especially for quick information access. He advises businesses to use tools like AI for brainstorming blog topics while also stressing the significance of knowing your audience and purpose before diving into writing. The discussion also delves into practical strategies for editing, SEO best practices, and leveraging social media to maximize the reach of your blog posts.

Takeaways:

• Establish a sustainable blogging cadence that fits your schedule, whether it's weekly or biweekly.
• Utilize AI tools for brainstorming blog topics, but ensure you add your unique voice.
• Focus on creating quality content because content remains king in the SEO landscape today.
• Content should be structured for skimming; use headers and short paragraphs for readability.
• Read your drafts backwards to catch errors more effectively during the editing process.
• Consider repurposing blog content into videos or social media posts to maximize reach.

Companies mentioned in this episode:

• ChatGPT
• Grammarly
• LinkedIn
• Medium