Does it feel like you're spinning your wheels to get your business noticed? This week, we have Michelle Griffin on the show who is an expert on branding. As a Personal Brand and PR Advisor, Michelle discusses how to get your name out into the world as a small business and the best way to create a good message for potential clients. She talks about the books she has written, and why they can benefit business owners. Michelle shares some incredible tips for where to start with your small business, how to get noticed, and how to stand out. Tune in to learn more!  

IN THIS EPISODE:

• [6:35] Michelle shares what her business is and provides some details of her background.
• [10:22] How did Michelle get her first customer? 
• [12:10] What are the elements needed to create a good message?
• [13:40] Michelle discusses the books she has written. 
• [15:32] How do you get your business’s name out there with a limited budget? 
• [18:13] Should you focus more on the company’s brand or personal brand?
• [23:06] What are the biggest challenges Michelle sees with her clients following their blueprint?
• [26:06] What are some of the challenges that Michelle ran into when starting and growing her business? 
• [27:58] What did Michelle outsource right away?
• [29:33] What was the catalyst for writing her books? 
• [34:16] How do you come up with a message that is going to resonate with your target audience? 

KEY TAKEAWAYS:

• It is essential to differentiate yourself and your business. Determine how your business is different and why people should choose you over the competitor. Start narrow and get really curious about your ideal client, you can always expand later.
• You need to own your own assets. This could be a podcast, potentially leveraging PR, sharing your message, your transformation, and your solution in a podcast. 
• Lean into what you are good at, because you’ll get a lot more done and a lot faster. Outsource the things that you are not excited about, so you can focus on your zone of genius. 

LINKS MENTIONED:

Michelle B Griffin’s Website

Michelle B Griffin LinkedIn

Standout Women: Personal Branding, PR & Thought Leadership For Female Experts & Entrepreneurs | Podcast on Spotify

The LinkedIn™ Branding Show | Podcast on Spotify

Michelle B Griffin’s Instagram

Ask Brien Radio Show

BIO

Michelle B. Griffin is a personal brand and PR advisor, speaker, and author who guides professional women to position themselves as thought leaders. As the founder of Standout Women, Michelle teaches experts to position their unique value, build personal brands, and amplify their expertise with PR to confidently step out and stand apart in their roles and businesses. She is the author of "The LinkedIn Branding Book" and the upcoming book, "Own Your Lane™ - Create the Category of You," publishing Nov. 19, 2024. Learn more at MichelleBGriffin.com.