In this episode of the Sustainable Tech Leader Podcast, host Mita Patel interviews Joel Benge, founder of Message Space Consulting and author of 'Be a Nerd that Talks Good'.

With over two decades of experience, Joel specialises in helping technical founders communicate effectively without resorting to jargon. They discuss the critical importance of communication for founders, the costs of poor communication, and Joel's journey from a technical career to becoming a communications expert. Joel shares insights on crafting clear, credible messages that resonate with different audiences, overcoming imposter syndrome, and the balance of logic, emotion, and credibility in messaging. The conversation also delves into Joel's innovative tools like the message deck and his book, aimed at gamifying and simplifying the communication process for tech founders. The episode is a treasure trove of advice for anyone looking to improve their communication skills and maintain their energy and focus as they grow their business.

00:00 Welcome to the Sustainable Tech Leader Podcast

01:39 Introducing Joel Benj: Founder and Communication Expert

01:58 Joel's Journey: From Theater to Tech Communication

03:25 The Importance of Clear Communication for Founders

04:32 Balancing Technical Jargon and Clear Messaging

07:04 Understanding Imposter Syndrome and the Curse of Knowledge

10:16 The Art of Effective Communication: Head, Heart, and Gut

16:26 Building a Messaging Framework for Social Media

26:01 Gamifying Messaging with the Message Deck

32:15 Final Thoughts and Resources for Founders

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