In this episode of The Coaching Circle, we dive deep into a critical, often overlooked habit that separates thriving coaching practices from those merely treading water: consistent and strategic follow-up. We explore insights from Don Markland, CO-CEO of Noomii, who reveals that successful follow-up requires between seven and twelve professional, value-driven touchpoints. We unpack the mindset shift needed to see client silence not as rejection, but as a sign of their busyness, emphasizing the importance of persistence and the strategic execution of varied follow-up activities to ultimately build a predictable and robust coaching business.

• 00:00 Introduction: The Core Question for Coaches
• 01:06 The Cost of Inaction: Why Follow-Up Matters
• 02:32 Redefining Follow-Up: The 7-12 Touch Strategy
• 04:04 Tactics for Effective Follow-Up
• 05:43 The Mindset Shift: Persistence and Value
• 07:50 The Payoff: Building a Predictable Coaching Business
• 08:40 Conclusion: Immediate Actions for Coaches

We explain why successful follow-up usually takes between seven and twelve touchpoints, and why silence from prospects should be seen as busyness, not rejection. We also share practical tactics for making every touchpoint professional and value-driven, so your persistence builds trust instead of pressure. This episode reframes follow-up as an essential coaching skill, not just a sales tactic. Done right, it creates predictability, stronger client relationships, and a more sustainable business.

What You’ll Learn in This Episode

• Why follow-up is the silent driver of coaching success.
• How to apply the 7–12 touchpoint strategy with professionalism.
• Practical follow-up tactics that add value instead of pressure.
• The mindset shift that turns “no response” into an opportunity.
• How consistent follow-up creates a predictable client pipeline.

“Follow-up is not about pestering, it’s about showing up with value until the client is ready.”

Get Started with Noomii Ready to grow your coaching practice? Get your free coaching listing at Noomii.com.


Get Started with Noomii
Ready to grow your coaching practice? Get your free coaching listing at Noomii.com