Mastering the Art of Podcasting: A Guide for the Asian Development Bank

In this teaser episode, Piers Clark, founder of the Isle Group, introduces a three-part guide to creating, editing, and marketing a successful podcast. Drawing from his experience with the Executive Exchange Podcast, Piers emphasizes the importance of understanding your audience, choosing the right speakers, and maintaining engaging content. Bradley Lusk covers the essentials of recording and editing, highlighting the importance of good hardware and software. Finally, Anna Gunn shares strategies for effective podcast distribution, including choosing the right hosting platforms, leveraging social media, and utilizing email marketing. This episode provides valuable insights for aspiring podcasters looking to make an impact.

00:00 Introduction to Podcasting

01:57 Planning Your Podcast

05:06 Interviewing Techniques

07:17 Editing Your Podcast

14:08 Marketing Your Podcast

18:45 Conclusion and Further Resources