BEYOND Design: 20% Is Design — Here’s the Rest

Mastering the Art of Pricing for Graphic Designers


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Because your price isn’t just a number—it’s a mirror of your confidence.

Let’s talk about the part of freelancing no one prepped us for: pricing.
If you’ve ever stared at a quote, second-guessing yourself… wondering if you’re asking too much—or way too little—you’re not alone.

In this episode, I’m getting real about how I went from R300 logos to building a pricing system that feels aligned, confident, and sustainable. We’ll walk through hourly rates, project fees, retainers, value-based pricing, and even the magic of design days. Plus—what to do when clients want discounts, free work, or “quick” favours.

Because pricing isn’t just about money—it’s about boundaries, energy, and the kind of business you want to build.🎧 Come behind the scenes with me, and if you want the tools to back it all up—quotes, invoice templates, revision policies, and payment schedules—you’ll find them in the Playbook and Playbook Desk.

🖤 Want to dive deeper or explore the tools I mentioned? Head to the show notes.

Thanks for listening to BEYOND Design ✨

If this episode spoke to you, here are a few ways to keep the conversation going:

Website & Resources → kunshuis.com
Shop creative tools → The Kunshuis Collective
Show notes & blogs → kunshuis.com/blog


Free support for creatives:

  • 21-Day Creative Reset Challenge
  • Download: Asking Better Questions (Client Guide)

🖤 My favourite tools for life + business:

  • The Playbook Planner
    — your creative sidekick for focus + flow
  • The Playbook Desk
    — a Notion-powered space to run your freelance business with ease

Let’s connect & stay inspired:
📸 Instagram
Join the Beyond Design Room on Facebook

Because design is only 20%… the rest is life.
Thanks for being here, friend. You’re not alone in this journey—let’s design it together.

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BEYOND Design: 20% Is Design — Here’s the RestBy Nelett Loubser