Reciprocity is an advanced sales technique that involves giving something to a prospect before asking for anything in return. It's based on the idea that people feel obligated to return a favor when they have received something from someone else.

By offering something of value, such as a free sample, consultation, or content, you can establish a connection with your prospect and create a sense of goodwill. This can lead to a more positive relationship and increase the chances of a sale.

The key to successful reciprocity is to give something that is relevant, valuable, and unexpected. This can create a sense of surprise and delight, which can increase the likelihood of a positive response from the prospect.

Reciprocity is a powerful tool in sales, but it should be used with care and authenticity. It's important to offer something genuinely useful and not simply use it as a ploy to get a sale. When used correctly, reciprocity can help build strong relationships with customers and increase your overall success in sales.