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In this episode of the Facility Management Marketing Podcast, host Javier Lozano, Jr. discusses the importance of storytelling in the facility services industry. He explains that storytelling can be challenging if you're not naturally creative, but understanding the different angles of a story can help.

Javier shares insights from some of the best storytellers in music, specifically hip-hop artists. He highlights Nortorisus B.I.G., Nas, Eminem, Jay-Z, and Tupac as examples of great storytellers. Listeners will learn how these artists use different techniques such as transformations, metaphors, show don't tell, wordplay, and vulnerability to craft compelling stories in their music.

While listeners don't need to be passionate about hip hop, Javier emphasizes that these artists have a skill that can be applied to telling better stories for FM or PM businesses. Understanding the art of storytelling can help facility services companies connect with their target audience and differentiate themselves in a crowded market. 

Tune in to this episode to learn from some of the best storytellers in music and improve your storytelling skills for your facility services business.