In this episode, Zach is joined by fellow Artus copywriter, Cathy Harris. With a background in teaching, proofreading and now freelance copywriting, Cathy delves into her passion for the English language and how it can be used to tell compelling stories. 

With a background in Classical Studies, Cathy discusses how she used her education to further her passion for English. Zach and Cathy take a look at the importance of businesses making the most of their words to help showcase their services, from website copy to blog writing. 

Cathy also discusses the impact of her new children’s book, Dylan Just Couldn’t Do It, a story dedicated towards resilience and dedication in children. As the book launch approaches, Cathy describes how she came up with the concept and the process of marketing her literature towards a younger audience.