Jake Drake (https://www.jakedrake.tv/) is a multimedia producer based in San Diego, California. He has been directing and producing livestreams for over 10 years. Jake works with clients ranging from small startups to companies like Google, The Washington Post, and Pinterest. Through his work, Jake has generated over $6.1M in revenue for his clients.

In this episode, learn what a video hook is and why it’s important for watch time, and converting viewers. Hear examples of opening hooks that you can apply to your content and livestreams to grab attention. Uncover what influential Twitch streamers do well to engage their audience. Discover how to avoid coming across too salesy or manipulative on platforms like TikTok to make marketing a win-win for you and your viewers. Gain an understanding of how emotion plays a role in developing hooks. Find out what livestream developments Jake hopes for and predicts in 2023. Get ideas for making live videos based on current (and upcoming) trends, including “weird” content experiments you can use to stand out.

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