On this episode of the Funcast, Operating Partner Paul Stansik is joined by CEO Elias Rubel, whose team at Matter Made works with B2B marketing teams big and small to help accelerate their revenue growth. If you've ever wondered how to organize a marketing team, the right way to interview a marketing leader, the foundation you need in place to launch an effective demand generation campaign, or what leaders of companies like Loom, G2, Dropbox, and other unicorns are doing to tune their inbound lead machines, this one is for you.

Mastering the Basics of B2B Marketing (w/ Special Guest Elias Rubel)

Hosted by Devin Mathews and Jim Milbery, partners at ParkerGale Capital, a middle-market private equity group.  This bi-weekly show is a lively discussion of the uses of technology to improve business operations for companies with less than $100 million in revenue.

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Ryan Milligan dives deeper into our investment in Big Band Software, joined by Big Band founders Kevin McArdle (CEO), Chris Reedy (Head of Acquisitions), and Jason Heath (COO). Throughout the discussion, the team covers what companies, founders and executives they target, where they think the opportunity lies, and how they aim to scale this consolidation effort.

Big Band Software

"Value Creation" - It's one of the most over-used terms in private equity today. What does value creation mean? What's wrong with how investors talk about their value creation approach? And how does ParkerGale think about its strategy for value creation? Operating Partners Jim and Paul get real about the PG value creation playbook - and have some fun along the way - in the latest episode of the Funcast. 

Getting Real About Value Creation in PE

We welcome back our friends Christoph and Peter from FLEX Capital in Berlin, Germany. Our conversation covers everything you would expect . . . how is the tech market holding up in Europe, how is deal flow, are deals getting done, are founders selling or holding on, where are valuations today compared to a few years ago, how is the fundraising market, what does competition for deals look like? We also cover the basics, such as what Christoph and Peter look for in a deal, what they will and won't do, and how that has changed over time. Here are their emails if you'd like to connect . . . pw@flex.capital and cj@flex.capital

The View From Europe with Flex Capital

Jim welcomes the CEO of Master Storytelling and former host of Planet Money, the always-entertaining Adam Davidson. We explore the importance of crafting a compelling and memorable narrative for companies to effectively communicate with various stakeholders, including investors, management teams, and customers. We take a detour to delve into the challenges of generic messaging, the significance of being distinct and memorable, and the role of storytelling in aligning and coordinating actions within a company. 

Mastering Business Storytelling: Strategies for Effective Communication in Private Equity

Jim talks Low-Code/No-Code with Jon Kragh, founder of Proactive Logic Consulting.  Jon and his team provide fractional CTO, cloud architecture, tech modernization, and process automation services.  Jon has a wealth of experience with low-code solutions and he can quote both Kierkegaard and Ray Dalio, so come have a listen.

Mastering the Basics of B2B Marketing (w/ Special Guest Elias Rubel)

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