Anastasia Albert - started her career in advertising, moved to work for several B2B startups, and is currently running B2B Practitioners - an innovative growth advisory for B2B tech companies.

She shares her learnings on nailing your ICP by starting in a well-defined niche, winning in one segment, starting with fewer customers, and then repeating the process. No guesswork!

We talk about thought leadership, content marketing, and the modular marketing tech stack of the future.