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Mastering The Buyer Persona: David Aronica - Head of Growth Marketing at Yellowbrick [Ep.5]
David Aronica is the Head of Growth Marketing at YellowBrick, a super successful Series-C company.
In this episode, David takes you through the nitty-gritty of tailoring your message to the right audience. If you're looking to elevate your marketing game, this episode is a must-watch.
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We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe
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Follow David:
Linkedin: https://www.linkedin.com/in/davidaronica/
Twitter: https://twitter.com/aronicad
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Follow Jason:
Linkedin: https://www.linkedin.com/in/jasonlalk/
Twitter: https://twitter.com/jlalk
TikTok: https://www.tiktok.com/@jasonstartups
YouTube: @remotegrowthpartners
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Timestamps:
00:00 Intro
1:30 Getting An Edge In Marketing
3:10 The Buyer Persona
6:30 An Optimized Team Breakdown
8:00 The Buyer Persona Breakdown
13:18 The Buyer Persona Roles
15:19 A Product Marketer's Responsibilities
17:10 YellowBrick Priorities For 2023
19:30 Best Marketing Money Spent
23:00 Figuring Out Task Delegation
27:10 Board Meetings As A Marketing Representative
33:40 Preparing For Sales Through Roleplaying
38:15 David's Professional Circle
41:30 The Importance Of A Good Manager
43:10 Lesson & Advice
Stay ahead in the world of marketing with #FrameBreakersPodcast! Join us as we break down industry barriers and explore the strategies that make businesses thrive.
#entrepreneur #DigitalMarketingTips #EntrepreneurshipSuccess #MarketingInsights #BusinessGrowth #PodcastEpisode
View all episodes
By Jason LalkDavid Aronica is the Head of Growth Marketing at YellowBrick, a super successful Series-C company.
In this episode, David takes you through the nitty-gritty of tailoring your message to the right audience. If you're looking to elevate your marketing game, this episode is a must-watch.
---------
We share our favorite takeaways each week in the Frame Breakers newsletter: framebreakers.com/subscribe
---------
Follow David:
Linkedin: https://www.linkedin.com/in/davidaronica/
Twitter: https://twitter.com/aronicad
---------
Follow Jason:
Linkedin: https://www.linkedin.com/in/jasonlalk/
Twitter: https://twitter.com/jlalk
TikTok: https://www.tiktok.com/@jasonstartups
YouTube: @remotegrowthpartners
---------
Timestamps:
00:00 Intro
1:30 Getting An Edge In Marketing
3:10 The Buyer Persona
6:30 An Optimized Team Breakdown
8:00 The Buyer Persona Breakdown
13:18 The Buyer Persona Roles
15:19 A Product Marketer's Responsibilities
17:10 YellowBrick Priorities For 2023
19:30 Best Marketing Money Spent
23:00 Figuring Out Task Delegation
27:10 Board Meetings As A Marketing Representative
33:40 Preparing For Sales Through Roleplaying
38:15 David's Professional Circle
41:30 The Importance Of A Good Manager
43:10 Lesson & Advice
Stay ahead in the world of marketing with #FrameBreakersPodcast! Join us as we break down industry barriers and explore the strategies that make businesses thrive.
#entrepreneur #DigitalMarketingTips #EntrepreneurshipSuccess #MarketingInsights #BusinessGrowth #PodcastEpisode