Developing content for demand generation in the B2B space is fraught with challenges. Yet, a strong content strategy is a crucial part of a B2B marketing strategies. In my interview with Paul Slack, CEO of Vende Digital, he describes these challenges, why content marketing is so important for B2Bs in 2023, and how the B2B buyer preferences have changed. Plus, what are the best steps to begin a content strategy? Tune in to find out.

Connect with Paul:

LinkedIn: https://www.linkedin.com/company/vende-digital/

Business Website: https://vendedigital.com/

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