Brit interviews Senior Regional Sales Director, Brandon Castro, about "Mastering the Complex Sales: How to Compete and Win When the Stakes Are High!" by Jeff Thull. According to GoodReads, "It presents The Prime Process--a diagnostic, customer-centered approach that clearly sets you apart from your competition and positions you with respect and credibility as a valued and trusted advisor." Brandon tells us what he learned from the book and why he recommends you read it!