Ashley shares insights on common marketing mistakes, the significance of keywords for searchability, and the need to shift the focus of content from the business to the client. The conversation also touches on the role of AI in

marketing and the impact of video content on SEO. In this conversation, Ashley Avis discusses the importance of video content in branding and social media engagement. She emphasizes the need for businesses to define their goals and understand the different types of engagement they seek, whether it's likes, comments, or sales. The discussion also covers the balance between organic and

paid advertising strategies, the significance of measuring success through analytics, and predictions for future trends in online marketing, particularly the resurgence of long-form content.