In this episode, Daniel and Patric are joined by Kerstin Hölzel, head of digital content food at Burda. They delve into the success behind Burda's digital food platforms like Einfach Backen and Einfach Kochen, emphasizing the importance of quality content in building a digital brand. Kerstin shares her journey from journalism to digital content creation, discussing the challenges and strategies in ensuring successful cooking and baking recipes. The conversation also covers the role of SEO, the significance of sound in film, and the impact of AI on writing and content creation. Kerstin offers insights on copyright issues and the necessity of practice in language learning. Tune in for a fascinating exploration of the intersections between digital content, food, and language.