In this episode of The Deep Dive, we break down The First Minute by Chris Fenning

A game-changing book about how to start business conversations that actually get results.

Whether you’re in SaaS, sustainability, or consulting, this episode will teach you how to open every meeting, email, or pitch with clarity, confidence, and direction.

We explore Fenning’s simple but powerful framework for structuring your message in three steps: Purpose, Context, and Ask.

You'll learn how to stop rambling, hook your audience in seconds, and make every word count—especially in the fast-paced world of B2B sales.