No matter how big or small your organization is, your customers all have the same expectations;

Make me feel special

Treat me as an individual

Respect me

Have knowledgeable employees

Now, go through these four expectations with your team and figure out how you can master them. You will have to be deliberate to master these four areas. Discuss each expectation individually and figure out what it means for you and your organization.

If you master these four expectations you will stand out from the competition. Customers will become so loyal they won't even think about going to the competition.