One of the greatest challenges of being a leader is understanding just how different we are when compared to our employees. If they thought like us, they would be our competition…not our employees. Since they aren't like us, wouldn't it be helpful to understand what motivates their behavior and drive. How do we determine the behavioral requirements of a job? How do we measure them against an applicant or incumbent, and better predict business behavior? In other words, how do handle that side of our business that is the most difficult of all to understand and get right…THE PEOPLE SIDE.