Going live isn't just about hitting "record"—it’s about a rock-solid system that turns a single broadcast into a massive promotional engine. In this "behind-the-curtain" episode of Feed Your Brand, Tom and Tracy Hazzard reveal their exact, step-by-step workflow for multi-platform streaming. While many creators "wing it" on a single app, the Hazzards use a sophisticated mix of Zoom and Restream to host live coaching sessions that simultaneously serve as podcast recordings and social media lead magnets. This isn't for the tech-challenged, but if you're ready to stop doing things off-the-cuff and start thinking like a pro, this workflow is your roadmap.

The secret to a seamless stream lies in the "Pre-Live" hour. Tracy walks through her "soup-to-nuts" process, starting with a single Google Drive folder to house every asset. You’ll learn how to record a 2-minute "preview video" that acts as both a hype tool for humans and an instruction manual for AI tools. From creating custom Canva thumbnails that actually get clicks to using the "playlist trick" on YouTube to keep viewers on your channel (and away from competitors' junk videos), this episode is packed with the tactical "hacks" that separate professional broadcasters from hobbyists.