Welcome back to another vibrant episode of The Wild Feather Podcast, where we dive deep into the world of entrepreneurship and uncover the tools and strategies you need to soar in your business journey.

In today's episode, we're absolutely thrilled to bring you a conversation with Kristi Mitchell, a seasoned Marketing Strategist with a decade of experience in the corporate world, and a passion for helping startup founders and small business owners navigate the complex landscape of marketing.

Key Highlights:

• Transition from Corporate to Entrepreneurship: Hear Kristi's personal story as she shares her journey from spending ten years in the corporate world to taking the bold leap into entrepreneurship. Discover the pivotal moments that led her to start her own business and how she navigated the challenges along the way.
• The Evolution of a Marketing Consultant: Explore how Kristi's business has transformed over the years, from offering a wide array of digital marketing services to honing in on her true passion—consulting. Learn about the profound impact the pandemic had on her business and how it propelled her to rebrand and refocus her efforts on serving her clients more effectively.
• Navigating Marketing Overwhelm: Dive deep into the common challenges business owners face when it comes to marketing. Kristi sheds light on why marketing can feel overwhelming and shares invaluable advice on how to cut through the noise, focus on outcomes, and connect authentically with your target audience.
• The Power of a Marketing Funnel: Gain clarity on your marketing efforts as Kristi introduces her Marketing Funnel Framework, a tool designed to simplify and demystify the marketing process. Learn how this framework can help you create a clear path from attracting potential clients to converting them into loyal customers.
• Hiring a Consultant vs. an Employee: Join us as we discuss the pros and cons of hiring a marketing consultant versus bringing on a full-time employee. Kristi shares her expert insights on why starting with a consultant might be the best move for your business, especially in the current economic climate.

About Our Guest:

Kristi Mitchell holds an MBA, over ten years of corporate marketing experience, and an unwavering commitment to continuous learning. She specializes in helping established business owners who are ready to elevate their business through strategic marketing efforts. Kristi is passionate about providing clarity and direction to those who have primarily relied on referrals and word-of-mouth, helping them take their business to new heights.

Don’t miss out on this wealth of knowledge and practical advice that Kristi brings to the table. Whether you’re in the midst of launching your marketing efforts or looking for ways to optimize them, this episode is packed with gems that will guide you on your journey to marketing mastery.

Connect with Kristi Mitchell:

LinkedIn

Website