ShownotesIn this episode of The Scope Shift Podcast, host Brian Saemann sits down with Diane Breault, Founder and CEO of ImageReps. Diane is a visionary, service-oriented leader with deep expertise in brand strategy, hospitality, marketing, and performance-focused digital campaigns. She shares how ImageReps has evolved over the past decade, helping companies protect their reputation and generate real growth by connecting more effectively with customers online.🎯 What You'll Learn: ✅ How ImageReps shifted from network-driven client acquisition to proactive self-marketing during the pandemic ✅ The pivot from B2C hospitality marketing to B2B strategies using tools like LinkedIn Sales Navigator ✅ Balancing client “shiny object” requests with data-driven marketing strategies ✅ How ImageReps evolved into a trusted advisor role, not just a service provider ✅ Why authenticity in content and constant testing are critical to success ✅ The expansion of services from reputation management to full digital marketing solutions ✅ Why foundational website health must be in place before running lead-gen campaigns ✅ How competitor analysis and data shape client strategies and set realistic expectations ✅ Diane’s leadership philosophy: full ownership, client trust, and team protection ✅ Future marketing trends and the importance of agility with new channels🧠 Guest Spotlight:Diane Breault – Founder & CEO, ImageRepsDiane Breault brings a strong background in brand strategy, hospitality, and digital marketing performance. Through ImageReps, she helps businesses safeguard their online reputation and achieve measurable growth by aligning authentic communication with data-driven strategies.🔗 Connect with Diane:Website: www.imagereps.comLinkedIn:https://www.linkedin.com/in/dianeebarr/🔍 Topics Covered: ✅ The evolution of ImageReps over the last decade ✅ How shifting to B2B opened new opportunities beyond hospitality ✅ Managing client expectations vs. data-backed marketing realities ✅ Moving from service provider to strategic advisor ✅ Authenticity, testing, and content re-evaluation as growth drivers ✅ Expanding services based on evolving client needs ✅ Addressing “more leads” requests by fixing core marketing infrastructure first ✅ Using competitor analysis and data to guide strategy ✅ Leadership principles: ownership, trust, and protecting the team ✅ Adapting to future marketing trends and emerging channels📌 Resources & Links:Connect with Brian here: Brian Saemann on LinkedIn👍 Like, comment, and subscribe for more expert insights on digital marketing, brand strategy, and agency growth.#DigitalMarketing #BrandStrategy #ReputationManagement #HospitalityMarketing #B2BMarketing #AgencyGrowth #ImageReps #DianeBro #MarketingStrategy #ClientRelationships #DigitalTransformation #Podcast