Cassidy discusses how metaphors often fuel those "lightbulb" moments in science communication, where all of a sudden it just makes sense. This episode walks you through how to construct a metaphor, what to avoid, and why it matters.

Dive into metaphors by watching James Geary's TED Talk, "Metaphorically Speaking"

Read about the benefits and drawbacks of metaphors in this article (Taylor & Drewsbury, 2018)

Here's an example of a study on a specific metaphor in science communication

Read about racially loaded science metaphors by Herbers (2007)

Here's a summary of Illness as Metaphor, and you can likely get the original work at your local bookstore

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