292: Mastering the Pitch: Selling Your Training Programs to Companies

On this week's episode of our podcast, we delve into the intricacies of selling your training programs, courses, and content to businesses, organizations, and micro-entrepreneurs. Hosted by April Beach, a seasoned expert in helping coaches, authors, speakers, and consultants package and sell their training programs, this episode is an invaluable resource for those eager to expand their offerings to a wider market. Returning guest expert, Emily Hall, joins us once again for this informative discussion, focusing on how to pitch your program effectively to potential buyers. Building on our previous episode where we identified the right companies to target, we now tackle the nitty gritty of initial pitch calls - who to contact, what to say, and what answers you should be seeking.   If you've been apprehensive about starting the process, or if you're an established course creator looking to pivot into this lucrative business avenue, this episode is sure to provide you with the confidence and insight you need. The process, as you'll find out, is simpler than you might expect.   Finally, if you're interested in licensing, or if a company has approached you about your programs, visit www.sweetlifeco.com. Here, you can apply to work with us and receive comprehensive support, including packaging assistance and contract provision, for the entire process of licensing your program to companies.    This episode promises to demystify the initial stages of pitching your program to companies. Tune in to benefit from our in-depth discussion with Emily Hall and embark on this exciting business journey.   At the end of this episode, you will:  Understanding the Pitch Process: Learn how to effectively pitch your training programs, courses, or content to businesses and organizations. This includes who to contact within these companies, what to say during your initial pitch, and what crucial information you should be seeking during these interactions. Transitioning to Licensing: Gain insights on how to transition from selling courses to licensing your training programs to companies. This includes understanding the nuances of this potentially lucrative business model and how to navigate this shift smoothly and confidently. Comprehensive Support and Resources: Discover the wealth of resources available, including show notes, additional reading materials, and direct assistance with packaging and licensing your program to companies. This support will help you efficiently navigate the complexities of licensing and contracts, ensuring your transition to this business model is as seamless as possible. In addition to the conversation, you'll also find a wealth of resources and show notes on our website www.sweetlifeco.com   To learn more about the epsiode and to get the resources and transcript, visit https://sweetlifepodcast.com/292