I recently sat down with Guy Rocourt, the visionary behind Papa & Barkley and CLEA Midlife Wellness, for a conversation that challenged some of the biggest conventions in the industry.

We dove into the art of making truly strain-specific edibles, including how to preserve terpenes and other compounds to create an infusion that tastes and feels like the flower it came from.

The conversation took a personal turn as we discussed how our wives are using cannabis to manage symptoms of menopause and some of the specific products they’ve found effective. Guy also shared a powerful argument for why "medical" and "recreational" are fundamentally flawed terms holding the industry back.

Watch the full interview!

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