With a TikTok following of over 300k, John Gonzalez, the VP of Marketing at ITEX Group, has mastered the art of engaging audiences through short-form videos. In this episode, we'll explore the secrets behind creating compelling TikTok content that resonates with diverse viewers. John will share real-life examples of apartments thriving on TikTok and insights from other industries that are leveraging this platform effectively. We'll also delve into his journey of building a massive TikTok audience and discuss the ROI multifamily operators can expect from investing in this channel. Whether you're a TikTok novice or a seasoned creator, this episode is packed with actionable tips and inspiring stories to help you elevate your social media game.